Mora Couture proudly introduces its latest premium collection – a set of 12 exclusive floral thread work bande kurtis. Each piece in this collection is the result of deep design thinking, attention to detail, and a strong connection to India’s rich textile heritage.
These kurtis feature lightweight, multicolor floral embroidery that adds sophistication without being heavy or overdone. The designs speak to women who prefer elegance, subtle beauty, and daily comfort without compromising on style.
This collection is curated for a growing demand in India – a market where ethnic wear is evolving rapidly. The bande kurti, paired with tasteful floral embroidery, creates a unique offering for modern women and smart retailers.
Design Vision: Subtle Florals, Timeless Cuts
The idea behind this collection is rooted in balance – the blend of tradition with modernity, detail with simplicity. Mora Couture’s design team has created each kurti to bring out effortless charm. These are not loud garments – they are composed, graceful, and versatile.
Key Features
Light, multicolor thread work in floral patterns
Pastel and earthy color palettes – lavender, beige, mint green, soft pink, navy, and off-white
Comfortable bande-style straight cut for a flattering look
Premium quality rayon and soft cotton-blend fabrics
Breathable, wearable in all seasons, and easy to maintain
Suitable for everyday wear, office settings, and light festive occasions
The embroidery style is influenced by hand-thread work, but produced with precision. The result is neat, high-end finishing with a handcrafted feel. Every motif is placed intentionally to enhance the body line without overwhelming it.
What is a Bande Kurti and Why It Works
A bande kurti is a straight-fit kurti that falls gracefully on the body. It typically features minimal flare, making it suitable for both slim and fuller body types. Its structure allows the fabric and embroidery to be the main focus.
Mora Couture has refined this silhouette with modern necklines, sleeve details, and coordinated bottom suggestions. These kurtis can be paired with trousers, straight pants, palazzos, jeans, or even ethnic skirts, making them a smart, flexible choice.
The 12-Design Collection: Each Piece a Statement
This exclusive lineup consists of 12 different designs. Each one carries its own tone, color story, and embroidery layout. The pieces are thoughtfully named and categorized to reflect their feel and inspiration.
The Designs
Gulbahar Calm – Lavender base with soft pink and silver floral thread embroidery
Sunehri Subah – Warm beige kurti with yellow and orange floral vines
Mint Mehfil – Mint green base with light peach and rose thread detailing
Rangrez Blossom – Ivory white kurti with a spread of multicolor thread florals
Noor-e-Chandni – Dusty blue kurti with grey and pearl tone embroidery
Aangan Ki Kali – Mustard yellow with bold brown and maroon thread work
Phoolwari Classic – Off-white base with rainbow-inspired minimal florals
Morni Elegance – Peacock green base with golden and light pink thread accents
Sitaron Ka Rang – Navy blue kurti with fine metallic floral detailing
Patang Festival – Bright pink kurti with multicolor confetti-style thread embroidery
Saawan Dream – Blue-grey tone with green leafy thread work
Mehek-e-Bahar – Blush rose kurti with multicolor floral thread patterns
Each design serves a different mood – from subtle office grace to festive charm. No two pieces feel the same, yet they maintain a unified aesthetic.
Why This Collection is Perfect for Indian Retailers
The Indian ethnic wear market has seen strong growth in the past few years, especially in mid-range and premium daily-wear segments.
Floral thread kurtis have emerged as a top-performing category because they offer a sense of class, tradition, and wearability. Women across age groups, from working professionals to homemakers, prefer thread work over heavy embellishments for daily and semi-formal occasions.
Market Trends
Ethnic wear grew by over 60 percent in the last financial year
Kurtis remain the fastest-selling garment in the women’s category
Light thread work is the highest-converting segment after printed wear
Tier 2 and Tier 3 cities in India are driving bulk kurti sales
Northern states like Punjab, Delhi, Rajasthan, and UP show strong demand for bande-style kurtis
Southern cities like Hyderabad, Bengaluru, and Chennai also prefer subtle, pastel-based designs
Mora Couture’s collection has been crafted to match this specific demand – providing quality, freshness, and exclusivity that the market is looking for.
Advance Booking for Wholesalers Only
This collection is being offered exclusively to wholesalers and B2B buyers through advance booking only. Mora Couture believes in controlled production to maintain exclusivity and high-quality standards.
Benefits of Pre-Booking
Limited pieces per design
Guaranteed availability only for pre-booked orders
B2B price structure with strong resale margins
Fast delivery timelines for advance customers
Exclusive color variants for bulk orders above a minimum threshold
This model ensures that retailers are able to offer something unique in their store, without the fear of stock saturation in the local market.
Who Can Stock This Collection
The collection is ideal for:
Boutique owners in urban and semi-urban areas
Multi-brand ethnic stores
Women’s wear wholesalers
Premium online sellers
Festive exhibition sellers
Retailers serving wedding and gifting shoppers
Whether your business is based in a large city or a smaller town, Mora Couture’s collection offers universal appeal with local relevance.
Value-Added Services for Retailers
Mora Couture supports its retail partners with more than just products. We understand that marketing and presentation are equally important.
With every booking, we provide:
Ready-made high-resolution images for social media and online catalogs
Professional videos and reels showing styling ideas
Poster and banner templates for digital or physical stores
Barcode tagging and price labeling for bulk orders
Support for custom branding (on MOQ orders)
Fast delivery through reliable courier partners
These services help our partners position themselves as high-quality ethnic wear sellers, both offline and online.
Packaging and Presentation
Every kurti is packed with care, maintaining a premium feel. Bulk orders come with clean branding, custom folding, and professional handling. We believe that customer experience begins with the packaging and ends with a lasting impression.
Customer Feedback and Market Response
Mora Couture has already shared select sample pieces with a few long-term clients. The response has been strong and clear – the designs are well received, and the embroidery quality has been appreciated across regions.
Some of the common feedback we have received:
Customers love the light, colorful thread work that’s not too loud
Boutique owners report faster sales in pastel color tones
Store owners in Punjab and Gujarat confirm strong demand in the 30–45 women age group
Retailers in Bengaluru and Jaipur saw repeat buyers within 10 days of launch
This early response gives us confidence that this 12-design collection will be one of the top-performing ethnic launches of the season.
How to Order
To book your order or receive a digital preview catalog, you can contact our team directly.
Phone or WhatsApp: +91-9099144005
We’ll send you:
Digital catalog (PDF or image format)
Wholesale price list
Delivery timeline and payment options
Terms of bulk order customization
We recommend that serious buyers pre-book as soon as possible due to limited quantities and regional exclusivity.
Mora Couture is a growing name in India’s premium ethnic wear industry. Known for its minimalist yet elegant approach to fashion, we focus on quality fabrics, wearable silhouettes, and Indian craftsmanship.
Our goal is to offer fashion that is both rooted in tradition and styled for the modern woman. With every collection, we try to preserve India’s textile artistry while keeping designs accessible and contemporary.
This 12-design floral thread work bande kurti collection is a limited edition, crafted with care and creativity. It is not mass-produced. It is designed for thoughtful wholesalers who want something fresh, beautiful, and exclusive for their customers.
We invite you to be part of the Mora Couture experience – where every thread tells a story, and every design brings tradition into the future.
Book now. Impress your customers. Grow your brand.
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