In a world where fashion trends shift overnight and social media virality determines brand value, the opportunity to build your own apparel brand has never been more accessible — or more in demand. Just yesterday, a brief article about launching a private label clothing brand — specifically cord sets — went viral, reaching over a million views in just a few hours. Hundreds of aspiring entrepreneurs responded, asking a simple yet powerful question:
“How exactly does this work?”
If you're one of them, this is for you.
We’re diving deep into how you can create your own fashion brand (particularly cord sets or kurtis), step-by-step — with a low budget, fast production, and minimum order quantity (MOQ). Plus, we’ll explore the global problems that make private labeling such a hot topic right now — and how your brand could be part of the solution.
The Private Label Revolution
Private labeling has taken industries like skincare, supplements, and electronics by storm. Fashion, however, is one of the fastest-growing categories in this model — and for good reason. With minimal investment, creative control, and full brand ownership, you can now build your own clothing label without ever owning a factory or managing large inventory.
So, what is private labeling?
Private labeling is when a manufacturer produces products that are branded and sold under a retailer's (your) name.
In simple terms: You choose the design, fabric, and branding. The manufacturer makes the product. You sell it under your own brand name.
One of the companies making this easier for aspiring fashion entrepreneurs is Mora Couture, a behind-the-scenes enabler that specializes in helping startups and small labels produce high-quality apparel with fast turnaround and low MOQ (Minimum Order Quantity).
Start with an Idea — No Experience Needed
Let’s imagine you want to launch a stylish cord set brand — two-piece matching outfits that have exploded in popularity for their comfort, elegance, and versatility. You don’t need to be a fashion designer or run a big factory. You only need a vision and clarity on these steps:
Step 1: Define Your Product
Before diving into production, get clarity on what you want to sell.
Product type: Cord sets, kurtis, co-ords, lounge sets, etc.
Target audience: Young women, working professionals, influencers, etc.
Style direction: Ethnic fusion? Minimalist? Luxury casual?
Ask yourself:
What kind of clothing excites me?
What’s missing in the market that I could offer?
Step 2: Choose Your Fabric
Fabric is the foundation of your product. For cord sets, popular options include:
Cotton
Muslin
Rayon
Linen blends
Modal silk
Each fabric affects the feel, fit, and cost. If your target price for a set is ₹1500, you’ll need to reverse-engineer your material and stitching costs to stay within margin.
Step 3: Color & Design Selection
Color psychology plays a massive role in fashion branding. Choose 3–5 shades per collection — maybe pastels for summer, deep jewel tones for festive, neutrals for evergreen basics.
Design aspects include:
Necklines
Sleeve types
Waistbands
Buttons, zippers
Embroidery or digital prints
Step 4: Set Your Price Points
Let’s say you want to sell each cord set at ₹1500 retail.
Now break down your cost target:
Component Estimated Cost (INR) Fabric₹250 – ₹350Stitching₹150 – ₹250Embroidery/Print₹100 – ₹200Label & Packaging₹50 – ₹100Margin for You₹500+Total₹1000 – ₹1200
This leaves you with ₹300–₹500 profit per piece. Sell 200 pieces a month and you're making ₹60,000–₹100,000 net income — from just one design.
Step 5: Collaborate with a Manufacturer
Now comes the real magic. This is where Mora Couture or a similar private label clothing manufacturer helps you:
You finalize the design.
They help with sampling.
You approve.
They produce in small batches (as low as 25–50 pieces per design).
Your branding (tags, labels, packaging) is applied.
No need for large bulk orders or warehouse storage.
Step 6: Sell Like a Brand
You now have your own branded product — ready to sell on:
Instagram or social media store
WhatsApp catalogue
Shopify website
Amazon / Flipkart
Retail pop-ups or exhibitions
Even a basic shoot with a model and your phone can help showcase your collection professionally.
Why This Matters — Solving Global Fashion Problems
Now let’s zoom out.
Private labeling isn’t just an opportunity for individuals — it’s a potential solution to global problems:
1. Problem: High Entry Barriers in Fashion
Traditionally, launching a fashion label required lakhs of rupees, years of experience, and bulk manufacturing.
Solution: Low-MOQ private labeling lowers that entry barrier. You can start with just 10–20k INR and scale based on demand.
2. Problem: Overstock Waste in Fast Fashion
Big brands often produce massive quantities that end up unsold or in landfills.
Solution: Made-to-order or small-batch private labeling helps prevent overproduction. You create exactly what you can sell.
3. Problem: Lack of Local Brands
In many countries, especially India, the market is flooded with Chinese or Western imports.
Solution: Private labeling allows anyone to create local, culturally rooted fashion brands that resonate more deeply with regional buyers.
4. Problem: Unemployment Among Tailors & Artisans
Thousands of skilled workers in India are underpaid or unemployed.
Solution: A rise in small fashion labels means more orders, more employment, and fairer wages for artisans, printers, and tailors.
Case Study: From Idea to Income
Riya, a 24-year-old MBA graduate from Pune, followed this exact model in early 2024. She worked with a small unit via Mora Couture, designed two styles of cotton cord sets, and ordered just 50 pieces to start. She sold them through Instagram using influencer collaborations and made her first ₹80,000 profit in under 30 days. Today, her brand "LaCottonSoul" ships over 500 pieces monthly — all without owning a factory.
FAQs: What Everyone's Asking
Q: I have no background in fashion. Can I still do this? Absolutely. All you need is good taste and willingness to learn.
Q: How much investment is needed to start? As low as ₹10,000–₹30,000 for your first mini-collection.
Q: What’s the MOQ (minimum order quantity)? Some units support orders as low as 25 pieces per style.
Q: How long does production take? Typically 10–15 days after design approval and fabric confirmation.
Q: Can I customize packaging and branding? Yes. Your brand name, logo, label, and tags can be added.
Be the Brand, Not Just a Seller
This is not just about reselling or dropshipping. With private labeling, you become the brand. Your name, your vision, your vibe. That’s what builds real, long-term value.
So, if you've been sitting on the idea of starting your own fashion label — especially in the booming segment of ethnic-inspired cord sets or chic kurtis — the time is now. Use the tools available. Start small. Start smart.
Because in the next five years, some of the biggest fashion brands won’t come from malls or magazines — they’ll come from someone like you, working with the right partners, building a brand from their phone.
Launching Your Own Private Label Cord Set Brand:
- Pick your niche and style
- Choose fabric, design, and colors
- Decide on price and profit margin
- Partner with a private label manufacturer (like Mora Couture)
- Start with low MOQ
- Add your branding
- Sell on social media or marketplace
- Scale as you grow
By Aditya pandit– June 2025 | Business Feature
